Create structured, proof-backed content that makes your company understandable, citeable, and selectable by AI agents — before buyers ever visit your site.
From onboard to brand core in minutes.
Context that compounds. Drafts that don't drift.
Brand Core is the foundation everything else runs on — your voice, your ICPs, your competitors, stored once and applied across every layer of the engine.
Set once. Applied everywhere.
Your brand context persists across every draft, every recommendation, every piece of content. No more re-prompting.
Drafts written for who you actually sell to.
Every piece of content gets written to the right buyer — with their pain points, their language, their decision triggers built in.
"Most AI tools start from zero every Monday. A content engine starts from everything you've ever taught it."
— Zach Chmael
Gets smarter as you publish.
Every published piece feeds back into your Brand Core, making the next draft sharper than the last.
Claude gave you context. Brand Core gives you a system.
Yes, you can paste your brand doc into a Claude Project. But context is one ingredient — and it's not the same as a workflow that stores it, scores against it, and publishes through it.
Auto-scraped from your website in minutes
Manual upload of brand docs, prompts, and examples
Structured fields: voice, ICPs, competitors, brand negatives, links
Free-form documents and instructions you maintain
Applied to drafting, strategy, scoring, publishing
Applied within that single chat thread
Continuously updated
Static — whatever you uploaded last
Built into every draft as a structured input
Has to be re-referenced in your prompt
SEO + GEO scoring built in, FAQ schema, citation formatting
Whatever the model produces by default
One workflow: context → draft → score → publish to CMS
Copy out, paste into editor, paste into CMS, manually optimize
Library feeds future drafts automatically
You manually update the project's reference docs
Grow Your Business
6,000% Organic traffic growth in 10 months — built on a Brand Core foundation.
We didn't just build the intelligence layer. We run our entire content engine on it.
Comprehensive articles for startups
FAQs
How long does Brand Core take to set up?
Most teams have Brand Core fully populated in under 30 minutes. Averi auto-scrapes your website to extract products, positioning, and voice — you confirm or refine. Adding ICPs, competitors, and brand negatives takes a few minutes each. The longer you spend refining it upfront, the sharper every draft becomes.
How is Brand Core different from Jasper's brand voice feature?
Can I update Brand Core as my company evolves?
What does Averi do with my brand data?
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