Legal

Terms of Service

Last updated: September 1, 2026

These Terms of Service (the “Terms”) are a legal agreement between you and Council Fire (“Trovance,” “we,” “us,” or “our”). They govern your access to and use of the Trovance application at app.trovance.ai, together with all related websites, features, integrations, and services we provide (collectively, the “Service”). Please read them carefully. If you do not agree with them, do not use the Service.

1. Acceptance of these Terms

By creating an account, signing in, clicking a button or checkbox indicating your acceptance, or otherwise accessing or using the Service, you agree to be bound by these Terms and by our Privacy Policy, which is incorporated here by reference. If you are using the Service on behalf of a company, organization, or other entity, you represent that you have authority to bind that entity, and “you” refers to both you and that entity.

If we make material changes to these Terms, we will let you know as described in the Changes to these Terms section below. Your continued use of the Service after changes take effect means you accept the updated Terms.

2. Description of the Service

Trovance is an AI-visibility growth engine. It helps you understand and improve how your brand appears across AI answer engines and search, and it can draft and publish content on your behalf. Depending on your plan and the accounts you connect, the Service may:

  • Crawl your website and public competitor sites to build a picture of your brand, audience, and content.

  • Run “visibility probes” that ask buyer-style questions to AI answer engines (for example, engines powered by Anthropic, OpenAI, Perplexity, Google Gemini, and Google AI Overviews) and record whether and how your brand is mentioned.

  • Generate content, brand-core summaries, audience personas, recommendations, and related material using AI models.

  • Measure website traffic through a first-party, cookieless pixel you install on your own site.

  • Display your own analytics and search-performance data from connected third-party accounts, and publish approved content to connected destinations such as WordPress.

We are constantly improving the Service, so specific features may change, be added, or be removed over time.

3. Eligibility and accounts

You must be at least 18 years old (or the age of legal majority where you live) and able to form a binding contract to use the Service. The Service is intended for business use.

You may start by entering only your website to explore the Service, which creates an anonymous session on a placeholder account. To keep working, you will claim a permanent account by providing an email address and password. Unclaimed sessions are kept until you claim them or ask us to delete them. You are responsible for:

  • Providing accurate, current, and complete information for your account.

  • Keeping your password and credentials confidential and secure. We never see your password (it is hashed by our authentication provider), and API keys are stored only as hashed digests.

  • All activity that happens under your account, including activity by workspace members and teammates you invite.

Workspaces may include multiple members with different roles (such as owner, admin, editor, and viewer). The workspace owner is responsible for managing members and their permissions. Notify us promptly at zachc@councilfire.org if you believe your account has been accessed without authorization.

4. Subscriptions, billing, trials, and cancellation

Plans

The Service is offered on subscription tiers — Starter, Growth, and Agency — which differ in coverage, team seats, analytics depth, and related features. The current features and prices for each tier are shown in the Service at the time you subscribe. Production content drafting is unlimited on every tier and is never metered — we do not charge you per draft or cap how much content you produce.

Free trial

New brands begin with a 14-day free trial of the Starter tier. Inviting a teammate unlocks the Growth tier for the remainder of the same 14 days. No card is required either way. At the end of the trial, unless you cancel or choose a plan, some features may become locked until you subscribe. Trials are intended for new customers and may not be combined, transferred, or repeated; we may modify or discontinue trial offers at any time.

Billing through Stripe

Paid subscriptions are billed through our payment processor, Stripe. When you subscribe, you enter your payment details on Stripe’s hosted checkout. We never see or store your full card number or payment credentials — those are held by Stripe. We store only identifiers (such as your Stripe customer and subscription IDs), your plan, and its status. Your use of Stripe is also subject to Stripe’s own terms and privacy policy.

By subscribing, you authorize us and Stripe to charge your payment method the then- current fees for your plan on a recurring basis (monthly or annually, as selected), plus any applicable taxes, until you cancel. Fees are quoted exclusive of taxes unless stated otherwise, and you are responsible for any taxes other than taxes on our income.

Cancellation and refunds

You may cancel your subscription at any time from your account or the billing portal. When you cancel, your subscription remains active through the end of the current billing period, and you will not be charged for the next period. Cancelling during a free trial stops the trial from converting to a paid plan.

Except where required by applicable law, fees already paid are non- refundable and we do not provide refunds or credits for partial periods, unused time, or features not used. We may change our prices; we will give you reasonable advance notice of price changes that affect your renewal, and the new price applies to your next billing period.

5. Acceptable use

You agree not to, and not to permit anyone else to:

  • Use the Service in violation of any applicable law, regulation, or third party’s rights.

  • Use the Service to generate or publish content that is unlawful, defamatory, harassing, hateful, deceptive, infringing, or that you do not have the rights to use or distribute.

  • Connect, crawl, publish to, or otherwise access any website, account, or property you do not own or lack authorization to use.

  • Attempt to gain unauthorized access to the Service, other users’ data, or our systems; probe, scan, or test the vulnerability of the Service; or circumvent any security or rate-limiting measure.

  • Reverse engineer, decompile, resell, or create a competing service using the Service, except to the extent this restriction is prohibited by law.

  • Interfere with or disrupt the integrity or performance of the Service, or upload malware or malicious code.

  • Use the Service to send spam, or to publish content in a way that violates the policies of any connected platform (such as WordPress) or AI engine.

We may investigate suspected violations and may suspend or terminate access to protect the Service, our users, or third parties.

6. Your content and the license you grant us

“Your Content” means everything you or your workspace members submit to, generate through, or connect to the Service — including your brand information, drafts and published content, notes, comments, uploaded images, website content we crawl at your direction, and data from accounts you connect. As between you and us, you retain all rights you have in Your Content. We do not claim ownership of it.

You grant us a worldwide, non-exclusive, royalty-free license to host, store, copy, process, transmit, display, and modify Your Content solely as needed to operate, provide, secure, and improve the Service for you — for example, to crawl the sites you specify, generate drafts, run visibility probes, display your dashboards, publish content you approve to your connected destinations, and send it to the subprocessors listed in our Privacy Policy for those purposes. You represent that you have all rights necessary to submit Your Content and to grant this license.

We do not sell Your Content, and we do not use your connected Google account data to train AI or machine-learning models. Our handling of data is described in the Privacy Policy.

7. Third-party and connected services

The Service works with a number of third-party services, and it lets you connect your own accounts on services such as Google Analytics, Google Search Console, WordPress, and others, and to configure outbound integrations such as webhooks. When you connect an account, you authorize us to access and use that account as needed to provide the features you request (for example, read-only access to your Google Analytics and Search Console data to display your dashboards and generate recommendations, or credentials to publish approved drafts to your WordPress site).

Each third-party service is governed by its own terms and privacy policy, not by these Terms. Your use of Google services is subject to Google’s terms; your use of Stripe is subject to Stripe’s; and so on. We are not responsible for third-party services, their availability, or their acts or omissions. You are responsible for complying with the terms of any account you connect and for having authority to connect it. You can disconnect an integration at any time, which revokes our stored access for that connection.

8. Intellectual property

The Service, including its software, design, text, graphics, logos, and the Trovance name and brand, is owned by Council Fire or its licensors and is protected by intellectual-property laws. Subject to these Terms and your payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes.

All rights not expressly granted are reserved. You may not use our name, logos, or branding without our prior written permission, except to accurately identify Trovance as a service you use. If you send us feedback or suggestions, you grant us a perpetual, royalty-free license to use them without obligation to you.

As between you and us, content the Service generates for you at your direction (for example, drafts you approve) is Your Content, and you are free to use it — subject to the disclaimer below and to any rights of third parties. Note that AI- generated output may not be eligible for certain intellectual-property protections, and similar output may be generated for others.

9. AI output and results disclaimer

The Service is provided “AS IS” and “AS AVAILABLE.” Trovance uses AI models and third-party data, and by its nature AI output can be inaccurate, incomplete, outdated, or unexpected. You are responsible for reviewing, editing, fact-checking, and approving any content before you rely on or publish it. Do not treat AI output as professional (legal, financial, medical, or other) advice.

Trovance measures and works to improve your visibility across AI answer engines and search, but we do not and cannot guarantee any specific outcome — including any particular AI-engine citation or mention, any search ranking or position, any level of traffic, leads, revenue, or other business result. AI engines, search engines, and third-party platforms are controlled by others and change constantly; results vary and past performance does not guarantee future results.

To the maximum extent permitted by law, we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement, and any warranty that the Service will be uninterrupted, secure, error-free, or that any data or content will be accurate.

10. Limitation of liability

To the maximum extent permitted by law, Council Fire and its officers, directors, employees, and suppliers will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunities, arising out of or relating to the Service or these Terms, whether based in contract, tort, or any other theory, and even if we have been advised of the possibility of such damages.

To the maximum extent permitted by law, our total aggregate liability arising out of or relating to the Service or these Terms will not exceed the greater of (a) the total fees you paid us for the Service in the twelve (12) months immediately before the event giving rise to the claim, or (b) one hundred U.S. dollars (US$100). Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.

11. Indemnification

You agree to defend, indemnify, and hold harmless Council Fire and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) Your Content; (b) your use of the Service; (c) your connection of, or access to, any third-party account or website; (d) your violation of these Terms or any law; or (e) your violation of any right of a third party. We may assume the exclusive defense of any matter subject to indemnification, in which case you agree to cooperate with us.

12. Termination

You may stop using the Service and cancel your subscription at any time. We may suspend or terminate your access to the Service, in whole or in part, if you breach these Terms, if your use poses a risk to us or others, if required by law, or if we discontinue the Service. Where practical and lawful, we will give you notice.

Upon termination, your right to use the Service ends. We may delete Your Content and account data in the ordinary course; deletions may cascade across related records (for example, deleting a brand removes its associated data and stored connection credentials). Provisions that by their nature should survive — including intellectual property, disclaimers, limitation of liability, indemnification, and governing law — will survive termination.

13. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will update the effective date above and take reasonable steps to notify you, such as by email or an in-product notice. Changes are effective when posted (or on any later date we specify). Your continued use of the Service after the changes take effect means you accept the updated Terms. If you do not agree, you must stop using the Service.

14. Governing law and dispute resolution

These Terms and any dispute arising out of or relating to them or the Service are governed by the laws of the State of Maryland, USA, without regard to its conflict-of-laws rules. You and Council Fire agree to submit to the exclusive jurisdiction of the courts located in the State of Maryland, USA to resolve any dispute not otherwise resolved, and each party consents to venue there.

Before filing any formal claim, you agree to first contact us at zachc@councilfire.org and work with us in good faith to resolve the matter informally. Any claim must be brought within one year after it arises, to the extent permitted by law. Nothing in this section prevents either party from seeking injunctive or equitable relief to protect its intellectual property or confidential information.

15. General

These Terms, together with the Privacy Policy and any order or plan you select, are the entire agreement between you and us regarding the Service. If any provision is found unenforceable, the remaining provisions stay in effect. Our failure to enforce any provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Nothing in these Terms creates a partnership, agency, or employment relationship.

16. Contact

Questions about these Terms? Contact Council Fire at zachc@councilfire.org.