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Compare / Semrush alternatives

Semrush alternatives.
Which one fits your team?

Trovance makes a competing product, so this is our comparison, not an independent review.

Semrush tracks your own prompts daily on ChatGPT Search, Google AI Mode and Gemini, adds Perplexity in weekly Brand Performance reports, and sits beside its SEO Toolkit in Semrush One. Teams that look elsewhere usually want Claude or Copilot checked too, Perplexity on the same daily schedule as the rest, or the content drafted for them.

See how AI talks about your brand.

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The alternatives

  • A dedicated AI visibility trackerOtterly.AI · Peec AI · Profound
  • Another SEO suite with AI visibilityAhrefs Brand Radar
  • Monitoring plus content productionAirOps · Jasper · Trovance
  • Agent experience and a full AEO programGoodie · Scrunch

Why teams look past Semrush.

  1. 01

    Your prompts on Google, ChatGPT and Gemini

    Prompt Tracking runs your prompts daily on ChatGPT Search, Google AI Mode and Gemini, Position Tracking follows AI Overviews, and Brand Performance adds Perplexity, weekly. Teams whose buyers use Claude or Copilot look further.

  2. 02

    One domain and 25 prompts for $99

    The AI Visibility Toolkit on its own is $99 a month per domain, with 25 custom prompts tracked daily. Semrush One adds the SEO Toolkit from $199 a month.

  3. 03

    Your team writes the content

    Semrush gives Brand Performance recommendations, suggested actions for each cited source and an AI-ready site audit. Creating the content stays with your team.

The alternatives, by what you need.

A dedicated AI visibility tracker

Otterly.AI

Otterly.AI runs your own prompts every day on four AI engines and ranks on-page and off-page recommendations. An AI search monitoring and optimization platform, it covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, scores the sentiment of each mention, and adds a GEO audit, a content audit and citation-gap analysis in the same tool.

Built for
Solo marketers and small teams, up to mid-sized companies and agencies
Checks AI answers
Daily · ChatGPT, AI Overviews, Perplexity, Copilot; AI Mode, Gemini and Claude as add-ons
After an answer
Ranked recommendations, GEO and content audits, citation gaps
Pricing
$29, $189 or $489 a month; Enterprise custom; free trial

Choose it if…

  • You want a dedicated AI search tracker that runs your own prompts every day, with an entry price of $29 a month.
  • You want audits and ranked recommendations in the same tool as tracking.
  • Several people or clients need access: every plan includes unlimited team members.
Visit Otterly.AI ↗

Peec AI

Peec AI runs each tracked prompt once a day on the three models you pick, and reports visibility, position and sentiment against your competitors. Actions ranks what to create, optimize or influence across owned and earned sources, and its Agent works from your company context with pre-built and custom skills. Your team creates the content.

Built for
SEO and marketing teams, and agencies
Checks AI answers
Daily on self-serve plans · 3 models you choose
After an answer
Ranks owned and earned actions; your team creates the content
Pricing
$95, $245 or $495 a month; Enterprise custom

Choose it if…

  • You want daily tracking and unlimited users on every self-serve plan.
  • Your team already writes, and you want a ranked list of what to create, optimize or influence.
  • You need AI shopping, ads or objection tracking, or your data in Looker Studio, the API or MCP.
  • You’re an agency that wants credit pools across clients and white-label reports.
Trovance vs Peec AI →

Profound

Profound runs every tracked prompt daily, across up to nine engines on Enterprise. Its AI Marketer (Aim) surfaces a ranked list of opportunities each week, and configurable Agents draft content, refresh pages and publish approved work to your CMS. It also covers ChatGPT Shopping, prompt volumes and AI traffic analytics.

Built for
Enterprise marketing teams, and agencies
Checks AI answers
Daily · up to 9 engines on Enterprise
After an answer
AI Marketer ranks opportunities; Agents draft, a person approves
Pricing
Free 7-day trial; Enterprise custom; agencies from $99/mo

Choose it if…

  • You need daily monitoring across up to nine AI engines, with SSO/SAML and SOC 2.
  • You want an AI Marketer that plans projects and configurable Agents that run them across a large team.
  • You track products in ChatGPT Shopping, or need prompt volumes and AI traffic analytics.
  • You’re an agency that wants pitch and client workspaces on one bill.
Trovance vs Profound →

Another SEO suite with AI visibility

Ahrefs Brand Radar

Brand Radar is Ahrefs’ AI visibility tool. It tracks prompts you write, as often as daily, on AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude, and it sells an index of search-backed prompts for researching any brand’s AI visibility. Reports show mentions, citations, impressions and AI share of voice, next to the rest of Ahrefs.

Built for
Small businesses to lean in-house marketing teams, on Ahrefs plans
Checks AI answers
Your prompts daily, weekly or monthly on up to 7 platforms; the chatbot index re-tested monthly
After an answer
Mention, citation and cited-page reports, fan-out queries, API and MCP
Pricing
5 prompts included from Ahrefs Lite ($129 a month); prompt packs from $50; index from $199 per platform

Choose it if…

  • You already pay for Ahrefs Lite or above and want to start with the prompts it includes.
  • You want instant research on any brand’s AI visibility across a search-backed prompt index.
  • You want AI visibility beside your search-demand and SEO data in one tool.
  • You want Claude or Copilot in your tracking, at a daily, weekly or monthly cadence you set for each platform.
Trovance vs Ahrefs Brand Radar →

Monitoring plus content production

AirOps

AirOps agents research, create, publish, review, monitor and refresh content, organized into playbooks and workflows with triggers, and memory carries team decisions into the next run. Reviewers approve in an Inbox with comments, suggestions and version history, content publishes through CMS integrations, and offsite programs pursue third-party placements. Plans are metered in tasks.

Built for
Content teams, from solo to enterprise, with strategy help
Checks AI answers
ChatGPT on Solo; 7+ engines on Pro
After an answer
Configurable agents create, review and refresh content
Pricing
No published price; plans metered in tasks

Choose it if…

  • You want AirOps’s team hands-on in setting and running your AI discovery strategy.
  • You want to build and tune your own workflows, playbooks and triggers.
  • You need detailed review tooling: inline comments, suggestions, diffs and version history.
  • You publish through Webflow, WordPress, Contentful, Strapi or Sanity (Pro).
Trovance vs AirOps →

Jasper

Jasper runs marketing work through 100+ specialized agents and content pipelines, governed by Jasper IQ: brand voice, knowledge, audiences, style guide, visual guidelines and Product IQ. Its GEO workflow monitors AI search visibility, prioritizes recommendations, and routes brand-governed drafts into your existing review and CMS. GEO agents and the GEO Hub are on Business and run on credits.

Built for
Marketing teams, up to enterprise
Checks AI answers
GEO monitoring on Business, in credits
After an answer
Prioritized recommendations; agents draft governed content
Pricing
Pro $69/seat/mo ($59 yearly); Business custom

Choose it if…

  • You need one platform for marketing well beyond AI search: campaigns, product content, images and translation into 27 languages.
  • Brand governance at scale matters most: Jasper IQ, style rules applied as content is generated, and Product IQ.
  • You’re buying for an enterprise that needs SSO, SOC 2 Type II and a 12-month contract.
Trovance vs Jasper →

Trovance

Trovance checks your buyer questions in AI answers every week, finds the gaps, and turns each one into a ranked queue of content worth making, drafted in your voice. A person approves everything before it ships.

Built for
Lean B2B teams and agencies
Checks AI answers
Weekly · 2 engines on Starter, 5 on Growth and Agency
After an answer
Ranks the gaps and drafts the work; a person approves
Pricing
$99, $249 or $599 a month; 14-day trial

Choose it if…

  • You want your buyer questions checked every week and the gaps turned into a ranked queue of work.
  • You want drafts in your voice, unlimited on every plan, with a person approving each one before it ships.
  • You want a published monthly price: $99, $249 or $599.
See Trovance’s plans →

Agent experience and a full AEO program

Goodie

Goodie tracks your brand daily across five engines on Core and eight on Pro, then ranks optimization actions across content, technical, earned and social work. Its agents write and optimize content, repair llms.txt and sitemaps, and handle outreach, and it measures revenue impact through Google Analytics, Search Console and Bing. Pro and Enterprise add SKU-level commerce visibility.

Built for
Brands running a full AEO program, and agencies
Checks AI answers
Daily · 5 engines on Core, 8 on Pro
After an answer
Actions across content, technical, earned and social; agents execute
Pricing
Core $478.80/mo ($399 billed annually); Pro $1,198.80/mo ($999 billed annually)

Choose it if…

  • You want one program for content, technical fixes, earned media and social, with agents that execute each.
  • Revenue attribution through Google Analytics, Search Console and Bing is a must.
  • You sell products and need SKU-level visibility in AI shopping (Pro and above).
  • You want daily monitoring and an AEO strategist on every plan.
Trovance vs Goodie →

Scrunch

Scrunch tracks your brand across four engines on Core and nine on Enterprise, audits how AI agents read your site, and recommends fixes. Its Optimizer rewrites page content for AI from your sources and Knowledge Hub documents; you copy it into your CMS or, on Enterprise, deploy it through AXP (Agent Pages), which serves AI agents an optimized page at the CDN without changing what people see.

Built for
Brand teams and agencies, up to enterprise
Checks AI answers
4 engines on Core (5,000 responses a month), 9 on Enterprise
After an answer
Recommendations, site audits and page optimization; AXP on Enterprise
Pricing
Core $250/mo per brand; Enterprise custom

Choose it if…

  • You want AI agents served an optimized version of your site at the edge (AXP, on Enterprise).
  • Site audits and AI agent traffic matter to you as much as content.
  • You need nine engines, SAML/OIDC SSO and SOC 2 on an enterprise plan.
  • You’d use earned-media partners such as Noble and Stacker to win placements.
Trovance vs Scrunch →

Side by side.

PlatformBuilt forChecks AI answersAfter an answerPricing
Semrush
Built forSmall teams and agencies growing across organic search and AI
Checks AI answersYour prompts daily on ChatGPT Search, AI Mode and Gemini; Perplexity in weekly Brand Performance
After an answerRecommendations, citation suggestions and an AI-ready site audit, beside the SEO Toolkit
PricingSemrush One Starter $199 a month, 7-day trial with a card; AI Visibility Toolkit alone $99, no trial
Otterly.AI
Built forSolo marketers and small teams, up to mid-sized companies and agencies
Checks AI answersDaily · ChatGPT, AI Overviews, Perplexity, Copilot; AI Mode, Gemini and Claude as add-ons
After an answerRanked recommendations, GEO and content audits, citation gaps
Pricing$29, $189 or $489 a month; Enterprise custom; free trial
Peec AI
Built forSEO and marketing teams, and agencies
Checks AI answersDaily on self-serve plans · 3 models you choose
After an answerRanks owned and earned actions; your team creates the content
Pricing$95, $245 or $495 a month; Enterprise custom
Profound
Built forEnterprise marketing teams, and agencies
Checks AI answersDaily · up to 9 engines on Enterprise
After an answerAI Marketer ranks opportunities; Agents draft, a person approves
PricingFree 7-day trial; Enterprise custom; agencies from $99/mo
Ahrefs Brand Radar
Built forSmall businesses to lean in-house marketing teams, on Ahrefs plans
Checks AI answersYour prompts daily, weekly or monthly on up to 7 platforms; the chatbot index re-tested monthly
After an answerMention, citation and cited-page reports, fan-out queries, API and MCP
Pricing5 prompts included from Ahrefs Lite ($129 a month); prompt packs from $50; index from $199 per platform
AirOps
Built forContent teams, from solo to enterprise, with strategy help
Checks AI answersChatGPT on Solo; 7+ engines on Pro
After an answerConfigurable agents create, review and refresh content
PricingNo published price; plans metered in tasks
Jasper
Built forMarketing teams, up to enterprise
Checks AI answersGEO monitoring on Business, in credits
After an answerPrioritized recommendations; agents draft governed content
PricingPro $69/seat/mo ($59 yearly); Business custom
Trovance
Built forLean B2B teams and agencies
Checks AI answersWeekly · 2 engines on Starter, 5 on Growth and Agency
After an answerRanks the gaps and drafts the work; a person approves
Pricing$99, $249 or $599 a month; 14-day trial
Goodie
Built forBrands running a full AEO program, and agencies
Checks AI answersDaily · 5 engines on Core, 8 on Pro
After an answerActions across content, technical, earned and social; agents execute
PricingCore $478.80/mo ($399 billed annually); Pro $1,198.80/mo ($999 billed annually)
Scrunch
Built forBrand teams and agencies, up to enterprise
Checks AI answers4 engines on Core (5,000 responses a month), 9 on Enterprise
After an answerRecommendations, site audits and page optimization; AXP on Enterprise
PricingCore $250/mo per brand; Enterprise custom

Prices and plans checked September 29, 2026.

When to stay with Semrush.

  • Your team already works in Semrush for SEO, or wants SEO and AI visibility on one login and one bill.
  • You want to benchmark any domain against a large prompt database as well as track your own prompts.
  • You need AI tracking for one domain and 25 prompts: the standalone toolkit is $99 a month.
  • You want your own prompts tracked every day.

How to choose

Put the same buyer questions to each tool you shortlist, on the engines your buyers use, and compare what each keeps from the answers and what it helps you do next.

The six buying criteria →The tools guide →

A few good questions.

Which Semrush alternatives track Claude or Copilot?

Ahrefs Brand Radar can track your prompts on seven platforms, Claude and Copilot among them. Otterly.AI includes Copilot on every plan, with Claude as an add-on; Peec AI offers Copilot among the three models you choose, with Claude on Enterprise; and Trovance checks Claude on Growth and Agency. Profound, Goodie and Scrunch cover more engines on higher plans; check their lists.

Which alternatives cost about the same as the AI Visibility Toolkit?

Otterly.AI starts at $29 a month, Peec AI at $95, and Trovance Starter is $99; Ahrefs Brand Radar’s custom prompt packages start at $50. Semrush’s toolkit is $99 a month per domain. Engines, prompts and what happens after the answer differ, so compare those too.

Which alternatives draft the content, not just the report?

AirOps, Jasper and Trovance produce content. AirOps runs configurable agents with human review, Jasper’s GEO agents work on its Business plan, and Trovance drafts each item in its ranked queue in your voice for a person to approve. Semrush recommends; your team writes.

Is Trovance a Semrush alternative?

If you want the gaps drafted as well as tracked, yes: Trovance checks your buyer questions weekly and drafts each item in its queue for a person to approve, from $99 a month. If you want your prompts tracked daily beside your SEO data, on one login and one bill, Semrush fits better.

We compare these tools as fairly as we can. Spot something that’s wrong or out of date? Tell us, and we’ll fix it or say why not.

Try it on your own buyer question.

Get understood. Get cited. Get chosen.

See how AI talks about your brand.

Text Trovance →

Opens iMessage with your note written.

You choose to send it. Trovance replies, and sends the updates you ask for, over iMessage through our messaging provider. Reply STOP anytime. Tapping or sending never bills you.

Trovance vs Semrush →