Guides
How to get named in AI answers.
Long reads that start with the short version: how AI answers choose companies, how to measure it, which tools to trust, what to publish, and how to market when agents do the research.
- 01 · Guide · AI searchHow to show up in AI searchAI answers name the companies they can find, understand and trust. Here’s how ChatGPT, Perplexity and Google’s AI choose, why companies go missing, and what to fix first.7 chapters · 9 min readStart the guide →
- 02 · Guide · MeasurementHow to measure AI visibilityMentions, citations, recommendations, traffic and revenue move for different reasons. Here’s how to measure each one against your own noise, without pretending one score says it all.7 chapters · 8 min readStart the guide →
- 03 · Guide · ToolsHow to choose an AI visibility toolWhat these tools do, how to test the numbers behind a demo, and when a spreadsheet will do. We sell in this category, so this guide names no winner and holds Trovance to the same tests.7 chapters · 10 min readStart the guide →
- 04 · Guide · Content engineeringHow to engineer content AI can citeWhat to publish, how AI engines read it, the evidence every claim needs, and when to fix a page instead of writing a new one. No page can force a citation; this guide is about earning one.7 chapters · 12 min readStart the guide →
- 05 · Guide · Agentic marketingHow to market when agents do the researchBuyers’ AI agents now read, compare and shortlist vendors, and your own team is starting to run on agents too. What agents see, what earns their trust, and how to keep people in charge of what ships.7 chapters · 10 min readStart the guide →
By engine
How each engine finds sources.
- OpenAIChatGPT →Searches with partner providers; OAI-SearchBot decides whether your pages can appear in its search answers.
- PerplexityPerplexity →Searches the web in real time; PerplexityBot is the crawler that surfaces and links sites in its results.
- GoogleGoogle AI Overviews and AI Mode →Part of Google Search: indexed and eligible for a snippet is the whole entry requirement.
- GoogleGemini →Grounds answers in Google Search; the Google-Extended token decides whether it can use your pages.
- AnthropicClaude →Three bots with separate jobs; its web search docs don’t name the index behind it.
The growth engine for the agentic web.
Get understood. Get cited. Get chosen.
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