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Compare / Profound vs Scrunch

Profound vs Scrunch.
Who each fits.

Trovance makes a competing product, so this is our comparison, not an independent review.

Profound watches AI answers every day and gives marketing teams an AI Marketer and configurable Agents to act on them. Scrunch monitors how AI answers see your brand, audits your site for AI agents, and on Enterprise serves agents an optimized version of your pages at the edge.

Prices checked October 9, 2026

At a glanceProfoundScrunch
Built forEnterprise marketing teams, and agenciesBrand teams and agencies, up to enterprise
Checks AI answersDaily · up to 9 engines on Enterprise4 engines on Core (5,000 responses a month), 9 on Enterprise
After an answerAI Marketer ranks opportunities; Agents draft, a person approvesRecommendations, site audits and page optimization; AXP on Enterprise
PricingEnterprise: custom (not published); agencies: $99 a month, plus add-ons$250 a month per brand, billed monthly; Enterprise: custom (not published); agencies: $500 a month

The prices, side by side.

Every price below comes from its vendor’s own pages, read on October 9, 2026. Prices change, so check the vendor’s page before you buy.

Profound pricing

Checked October 9, 2026tryprofound.com/pricing

Free trial or plan
Free 7-day Trial: 50 prompts from a recommended set, run daily on ChatGPT, Gemini and Google AI Overviews.

Notes

  • Prices for brands are no longer published; agencies have a self-serve plan at $99 a month.
  • The Starter and Growth plans for brands, billed yearly, last appear in an archived copy of the pricing page from Sep 14, 2026.

For brands

  • Enterprise

    Custom (not published)

    Tailored packages

    • Up to 9 answer engines
    • Daily tracking
    • Custom prompts, languages and regions
    • ChatGPT Shopping
    • CSV and JSON exports, and an API
    • Unlimited seats
    • SSO/SAML and SOC 2 compliance

For agencies

  • Agency Growth

    $99/mo

    Billing not stated

    Plus add-ons

    • 10 pitch workspaces a month
    • Full client workspaces at $399 a month each: 100 prompts tracked daily on ChatGPT, Perplexity and Google AI Overviews, with 400 Agent credits a month
    • 5 more trial workspaces for $199 a month
    • 5 agency seats

  • Agency Enterprise

    Custom (not published)

    Tailored packages

Scrunch pricing

Checked October 9, 2026scrunch.com/pricing

Free trial or plan
7-day free trial of Core, with a card collected at sign-up.

Notes

  • Extra users cost $25 a month each, or $75 a month for 5 more seats.
  • Refresh frequency is not stated; volume is given in responses a month.

For brands

  • Core

    $250/mo

    Billed monthly

    Per brand

    • 125 unique prompts
    • 5,000 responses a month
    • 4 LLMs: ChatGPT, Perplexity, Google AIO, Copilot
    • 5 site audits a month
    • 1 brand workspace, 5 user licenses
    • 5 competitors

  • Enterprise

    Custom (not published)

    Per brand; an annual discount equivalent to two months free

    • 9 LLMs: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AIO, Copilot, Grok
    • AXP (Agent Experience Platform)
    • API and integrations
    • SSO (SAML, OIDC)
    • Unlimited countries

For agencies

  • Agency Core

    $500/mo

    Billing not stated

    3 brand workspaces

    • 250 prompts
    • 10,000 responses a month
    • 5 site audits per brand a month
    • 3 pitch workspaces
    • Unlimited user licenses
    • 4 LLMs

  • Agency Enterprise

    Custom (not published)

AI visibility tool pricing, compared →

Choose by what you need.

Choose Profound if…

  • You need daily monitoring across up to nine AI engines, with SSO/SAML and SOC 2.
  • You want an AI Marketer that plans projects and configurable Agents that run them across a large team.
  • You track products in ChatGPT Shopping, or need prompt volumes and AI traffic analytics.
  • You’re an agency that wants pitch and client workspaces on one bill.

Choose Scrunch if…

  • You want AI agents served an optimized version of your site at the edge (AXP, on Enterprise).
  • Site audits and AI agent traffic matter to you as much as content.
  • You need nine engines, SAML/OIDC SSO and SOC 2 on an enterprise plan.
  • You’d use earned-media partners such as Noble and Stacker to win placements.

Where Trovance fits.

Trovance is for lean B2B marketing and growth teams whose buyers ask ChatGPT, Perplexity, Gemini or Claude before they visit a website, and agencies running the same loop across client brands. It checks those answers every week, finds the gaps, and turns each one into a ranked queue of content worth making, drafted in your voice. A person approves everything before it ships. Look elsewhere if you need daily monitoring across many engines, or a full marketing suite.

Sources.

What this page says about each tool comes from these pages, each with the dates we read it.

Profound

  1. Profound · PricingRead September 29, 2026 and October 9, 2026Free … 50 prompts run daily for 7 daysCustom … Tailored packages … Up to 9 Answer Engines tracked
  2. Profound · Agency pricingRead September 29, 2026 and October 9, 2026$99/month + add-ons … Full client workspaces as an add-on for $399/month
  3. web.archive.org/web/20260914175614/https://www.tryprofound.com/pricingRead October 9, 2026Starter … Billed yearly … Growth … Billed yearly
  4. Profound · Answer Engine InsightsRead September 29, 2026
  5. Profound · AgentsRead September 29, 2026
  6. Profound · AI Marketer (Aim)Read September 29, 2026

Scrunch

  1. Scrunch · PricingRead September 29, 2026 and October 9, 2026$250 /mo … 125 unique prompts … 5,000 responses / monthPricing is charged per brand, per month … $25 a month or add an additional 5 seats for $75 a month$500/mo
  2. helpcenter.scrunchai.com/en/articles/12834147-scrunch-free-trials-what-are-the-limitations-and-options-for-managing-brandsRead October 9, 2026Scrunch does collect credit card information in order to sign up for the trial
  3. Scrunch · Content optimization guideRead September 29, 2026
  4. Scrunch · Agent PagesRead September 29, 2026

We compare these tools as fairly as we can. Spot something that’s wrong or out of date? Tell us, and we’ll fix it or say why not.

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