Skip to content
trovance

Compare / Profound vs Semrush

Profound vs Semrush.
Who each fits.

Trovance makes a competing product, so this is our comparison, not an independent review.

Profound watches AI answers every day and gives marketing teams an AI Marketer and configurable Agents to act on them. Semrush’s AI Visibility Toolkit shows how brands appear in AI-generated answers, and Semrush One combines it with the SEO Toolkit in one subscription.

Prices checked October 9, 2026

At a glanceProfoundSemrush
Built forEnterprise marketing teams, and agenciesSmall teams and agencies growing across organic search and AI
Checks AI answersDaily · up to 9 engines on EnterpriseYour prompts daily on ChatGPT Search, AI Mode and Gemini; Perplexity in weekly Brand Performance
After an answerAI Marketer ranks opportunities; Agents draft, a person approvesRecommendations, citation suggestions and an AI-ready site audit, beside the SEO Toolkit
PricingEnterprise: custom (not published); agencies: $99 a month, plus add-ons$99 a month per domain, billed monthly; $199, $299 or $549 a month, billed monthly, including the SEO Toolkit; Enterprise: custom (not published)

The prices, side by side.

Every price below comes from its vendor’s own pages, read on October 9, 2026. Prices change, so check the vendor’s page before you buy.

Profound pricing

Checked October 9, 2026tryprofound.com/pricing

Free trial or plan
Free 7-day Trial: 50 prompts from a recommended set, run daily on ChatGPT, Gemini and Google AI Overviews.

Notes

  • Prices for brands are no longer published; agencies have a self-serve plan at $99 a month.
  • The Starter and Growth plans for brands, billed yearly, last appear in an archived copy of the pricing page from Sep 14, 2026.

For brands

  • Enterprise

    Custom (not published)

    Tailored packages

    • Up to 9 answer engines
    • Daily tracking
    • Custom prompts, languages and regions
    • ChatGPT Shopping
    • CSV and JSON exports, and an API
    • Unlimited seats
    • SSO/SAML and SOC 2 compliance

For agencies

  • Agency Growth

    $99/mo

    Billing not stated

    Plus add-ons

    • 10 pitch workspaces a month
    • Full client workspaces at $399 a month each: 100 prompts tracked daily on ChatGPT, Perplexity and Google AI Overviews, with 400 Agent credits a month
    • 5 more trial workspaces for $199 a month
    • 5 agency seats

  • Agency Enterprise

    Custom (not published)

    Tailored packages

Semrush pricing

Checked October 9, 2026semrush.com/pricing/ai

Free trial or plan
Semrush One plans have a 7-day free trial, with a card check; the AI Visibility Toolkit has no free trial. A free plan has limited AI Visibility features and needs no card.

Notes

  • The toolkit adds 50 prompts for $60 a month, and another Brand Performance domain or location for $99 a month.
  • Prompt Tracking runs daily on ChatGPT Search, Google AI Mode and Gemini; Brand Performance updates weekly.

  • AI Visibility Toolkit (Base)

    $99/mo

    Billed monthly

    Same price billed annually

    Per domain

    • 25 custom prompts, tracked daily
    • 1 domain for Brand Performance analysis
    • Mentions from ChatGPT, Google AI, Gemini and Perplexity
    • 300 AI analysis reports a day

  • Semrush One Starter

    $199/mo

    Billed monthly

    $165.17/mo billed annually

    Includes the SEO Toolkit

    1 domain

    • 50 prompts, tracked daily
    • Google Search, ChatGPT, Perplexity and Gemini
    • 300 AI visibility reports a day
    • AI-ready Site Audit

  • Semrush One Pro+

    $299/mo

    Billed monthly

    $248.17/mo billed annually

    Includes the SEO Toolkit

    • 100 prompts, tracked daily

  • Semrush One Advanced

    $549/mo

    Billed monthly

    $455.67/mo billed annually

    Includes the SEO Toolkit

    • 200 prompts, tracked daily
    • API

  • Enterprise

    Custom (not published)

    • Custom large-scale AI prompt tracking
    • Daily or weekly tracking
AI visibility tool pricing, compared →

Choose by what you need.

Choose Profound if…

  • You need daily monitoring across up to nine AI engines, with SSO/SAML and SOC 2.
  • You want an AI Marketer that plans projects and configurable Agents that run them across a large team.
  • You track products in ChatGPT Shopping, or need prompt volumes and AI traffic analytics.
  • You’re an agency that wants pitch and client workspaces on one bill.

Choose Semrush if…

  • Your team already works in Semrush for SEO, or wants SEO and AI visibility on one login and one bill.
  • You want to benchmark any domain against a large prompt database as well as track your own prompts.
  • You need AI tracking for one domain and 25 prompts: the standalone toolkit is $99 a month.
  • You want your own prompts tracked every day.

Where Trovance fits.

Trovance is for lean B2B marketing and growth teams whose buyers ask ChatGPT, Perplexity, Gemini or Claude before they visit a website, and agencies running the same loop across client brands. It checks those answers every week, finds the gaps, and turns each one into a ranked queue of content worth making, drafted in your voice. A person approves everything before it ships. Look elsewhere if you need daily monitoring across many engines, or a full marketing suite.

Sources.

What this page says about each tool comes from these pages, each with the dates we read it.

Profound

  1. Profound · PricingRead September 29, 2026 and October 9, 2026Free … 50 prompts run daily for 7 daysCustom … Tailored packages … Up to 9 Answer Engines tracked
  2. Profound · Agency pricingRead September 29, 2026 and October 9, 2026$99/month + add-ons … Full client workspaces as an add-on for $399/month
  3. web.archive.org/web/20260914175614/https://www.tryprofound.com/pricingRead October 9, 2026Starter … Billed yearly … Growth … Billed yearly
  4. Profound · Answer Engine InsightsRead September 29, 2026
  5. Profound · AgentsRead September 29, 2026
  6. Profound · AI Marketer (Aim)Read September 29, 2026

Semrush

  1. Semrush · AI Visibility Toolkit pricingRead October 9, 2026 and October 11, 2026$99/mo per domain
  2. Semrush · AI Visibility ToolkitRead October 9, 2026 and October 11, 2026Price: $99 per month. … Trial: No, the AI Visibility Toolkit does not offer a free trial.
  3. Semrush · SEO & AI Search pricingRead October 9, 2026 and October 11, 2026$199 monthly … $299 … $549$165.17/mo billed annually … $248.17 … $455.67We will charge a nominal amount to your credit card to check its validity$0/mo … No credit card required
  4. Semrush · What is Semrush One?Read October 11, 2026
  5. Semrush · Prompt TrackingRead October 11, 2026
  6. Semrush · AI Visibility dataRead October 11, 2026
  7. Semrush · AI visibility featuresRead October 11, 2026
  8. Semrush · Subscription plansRead October 11, 2026
  9. Semrush · Billing FAQRead October 11, 2026

We compare these tools as fairly as we can. Spot something that’s wrong or out of date? Tell us, and we’ll fix it or say why not.

Keep exploring.

More head to head

Try it on your own buyer question.

Get understood. Get cited. Get chosen.

See how AI talks about your brand.

Text Trovance →

Opens iMessage with your note written.

You choose to send it. Trovance replies, and sends the updates you ask for, over iMessage through our messaging provider. Reply STOP anytime. Tapping or sending never bills you.

Compare another platform →